In order to win the big prize in a popular TV quiz, the main characters of the film - four life-loving women in search of a nontraditional way to overcome the stifling confines of their existence, have to perform a striptease in front of the cameras in their home town. They experience various adventures and their families are subjected to serious challenges. Provincial society is scandalized and their friendships tested. The four women make great sacrifices to reach the stage.