Imagine that you are a renowned chemist, who invents a legal psychoactive drug. Imagine that you push it as a start-up and become the most notorious drug baron of the 21st century. Imagine that all of this is true. How to make a documentary out of this unbelievable story? Let’s animate it, give it rhythm and take the audience on a journey where the high-tech world and academia meet the fauna of the Haifa underworld.