This full-length documentary is the 4th part of the Corporation, a film series about the inner workings of the Steinberg supermarket chain. This installment looks at the management of cultural conflict: how a major Canadian corporation comes to grips with one of the principal challenges it faces--the bilingual, bicultural nature of the Québec society in which it is headquartered. A close and remarkably candid view of how the president, Sam Steinberg, and his top and middle management handle a problem with parallels far beyond the borders of Québec.