In the global competition between cities, Hamburg is competing with other metropolises. Urban development should ensure favorable location factors for companies, investors, and tourism, and the last gaps in the so-called “string of pearls” along the banks of the Elbe are being closed to enhance the city's image. Over 50 interviews were conducted for the film. No external experts were consulted. A wide variety of St. Pauli residents have their say: residents, employees, artists, restaurateurs, master brewers, major investors, social workers, hoteliers, lawyers, the district administrator, and many more. Thus, beyond the red-light district, petty criminals, and poor people clichés, the film presents a diverse spectrum of opinions.