More recently, Palekh was known worldwide. Now it is rare if a modern resident of Russia remembers at least in which region of his country Palekh is located. How did this happen? Does the city with the highest density of artists per square meter deserve oblivion? And by the way, is it a city at all? The heroes of the film are two local residents who will tell about their understanding of the Russian hinterland and the creative atmosphere that still has not left Palekh.