At the 1893 Chicago World's Fair, sideshow barker Florenz Ziegfeld turns the tables on his more-successful neighbor Billings, and also steals his girlfriend. This pattern repeats throughout their lives, as Ziegfeld makes and loses many fortunes putting on ever-bigger, more spectacular shows

The late, great impresario Florenz Ziegfeld looks down from heaven and ordains a new revue in his grand old style.