The 77th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), took place on February 27, 2005, at the Kodak Theatre in Hollywood, Los Angeles beginning at 5:30 p.m. PST / 8:30 p.m. EST. During the ceremony, AMPAS presented Academy Awards (commonly referred to as the Oscars) in 24 categories honoring films released in 2004. The ceremony, televised in the United States by ABC, was produced by Gil Cates and was directed by Louis J. Horvitz. Actor Chris Rock hosted the show for the first time. Two weeks earlier in a ceremony at The Ritz-Carlton Huntington Hotel & Spa in Pasadena, California held on February 12, the Academy Awards for Technical Achievement were presented by host Scarlett Johansson.