Reggie is bored with his success and plans to destroy Grot by hiring totally unsuitable people Scared by the fraudulent success of Grot, Reggie decides to kill off the monster he has created by giving executive posts to men he sees as incompetents - Doc Morrissey, Jimmy, Tom and an Irishman called Seamus in the hopes that they will destroy the shop chain. However the business goes on to even greater heights as a result, thanks to Tom's advertising slogans, leading to a television advert, and a useless machine made by Jimmy, which becomes the latest must-have item. He is mindful to sack them but feels he cannot fire in-laws and ends up by giving Seamus, who has seen ...