Play It Loud! How Toronto Got Soul (2024)
Play It Loud! How Toronto Got Soul (2024)
Play it Loud is a feature documentary that tells the little known story of how Jamaican music became a critical and unlikely part of Canadian culture, told through the life, music, struggles and triumphs of beloved singer Jay Douglas.
In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.

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Cast

Jay Douglas Jay Douglas As: Jay Douglas
Jackie Richardson Jackie Richardson As: Jackie Richardson
Lowell 'Sly' Dunbar Lowell 'Sly' Dunbar As: Lowell 'Sly' Dunbar
Rollie Rollie "Cadence Weapon" Pemberton As: Rollie "Cadence Weapon" Pemberton
Lillian Allen Lillian Allen As: Lillian Allen
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Storyline

In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.


Tagline: Play it Loud is a feature documentary that tells the little known story of how Jamaican music became a critical and unlikely part of Canadian culture, told through the life, music, struggles and triumphs of beloved singer Jay Douglas.
Certification: Unknown

Details

Genres: Music, Documentary

Language: English

Release Date: 04 December 2024

Country:

Runtime: 84m

Company Credits

Company: Ultramagnetic Productions, TVO, Knowledge Network, Bonfire Originals

Budget: $656,000

External Links

Cast

Jay Douglas

Jay Douglas

Jay Douglas

Jackie Richardson

Jackie Richardson

Jackie Richardson

Lowell 'Sly' Dunbar

Lowell 'Sly' Dunbar

Lowell 'Sly' Dunbar

Rollie

Rollie "Cadence Weapon" Pemberton

Rollie "Cadence Weapon" Pemberton

Lillian Allen

Lillian Allen

Lillian Allen

Klive Walker

Klive Walker

Klive Walker

Nicholas Jennings

Nicholas Jennings

Nicholas Jennings

Carlene Davis

Carlene Davis

Carlene Davis

Grub Cooper

Grub Cooper

Grub Cooper

Supreme La Rock

Supreme La Rock

Supreme La Rock

Michael Williams

Michael Williams

Michael Williams

Eddie Bullen

Eddie Bullen

Eddie Bullen

Henry Marks

Henry Marks

Henry Marks

Everton Pablo Paul

Everton Pablo Paul

Everton Pablo Paul

Adrian Miller

Adrian Miller

Adrian Miller

Matt Sullivan

Matt Sullivan

Matt Sullivan

Shahi Teruko

Shahi Teruko

Noreen / Beverly Kelso of The Wailers / Cissy Houston

Jephthe Beljour

Jephthe Beljour

Jay Douglas

Gabriel Gherutchi

Gabriel Gherutchi

Mr. Bulucan / Matt Sullivan

Eon Sinclair

Eon Sinclair

Band Member

Dana Carrabon

Dana Carrabon

Coxsone Dodd / band member

Ethan Henderson

Ethan Henderson

young Jay Douglas

Barry Malcolm

Barry Malcolm

Barry Malcolm

Kehinde Akanbi

Kehinde Akanbi

Buddas

Demi Pinnock

Demi Pinnock

Demi Pinnock

Empress Harmony

Empress Harmony

Jackie Richardson

Stan Pinnock

Stan Pinnock

Stan Pinnock

Cameron Greene

Cameron Greene

Everton Pablo Paul

Ian Dawkins

Ian Dawkins

Ian Dawkins

Ricky Cambia

Ricky Cambia

DJ Supreme La Rock

Directed By

Graeme Mathieson

Graeme Mathieson

Director

Joanne Gnatek

Joanne Gnatek

Assistant Director

Writing Credits

Production Crew

Andrew Munger

Andrew Munger

Producer

Clement Virgo

Clement Virgo

Executive Producer

Aidan Denison

Aidan Denison

Production Executive

Caitie Drewery

Caitie Drewery

Associate Producer

Joanne Gnatek

Joanne Gnatek

Associate Producer

Jane Jankovic

Jane Jankovic

Executive Producer

Colette Johnson-Vosberg

Colette Johnson-Vosberg

Line Producer

Steve Lang

Steve Lang

Associate Producer

Sarah Michael

Sarah Michael

Associate Producer

Alexandra Roberts

Alexandra Roberts

Executive Producer

Peri Greig

Peri Greig

Production Designer

Shanysse Bynoe

Shanysse Bynoe

Production Coordinator

Brett Schummer

Brett Schummer

Production Assistant

Patrice Walker

Patrice Walker

Production Assistant

Jadon J.B. Williams

Jadon J.B. Williams

Production Assistant

Edited By

Brina Romanek

Brina Romanek

Editor

Jessica Joy Wise

Jessica Joy Wise

Archival Footage Coordinator

Arlene Moelker

Arlene Moelker

Colorist

Adrian Pop

Adrian Pop

Additional Editing

Jillian Timmins

Jillian Timmins

Assistant Editor

Mark Kiss

Mark Kiss

Archival Footage Research

Talia Wooldridge

Talia Wooldridge

Archival Footage Research

Costume and Makeup

Darynel Beckford

Darynel Beckford

Costume Design

Stephanie Cruz

Stephanie Cruz

Makeup & Hair

Shaniqua Gittens

Shaniqua Gittens

Makeup & Hair

Racquelle Nembhard

Racquelle Nembhard

Makeup & Hair

Sound

Matt Beckett

Matt Beckett

Sound Recordist

Michael Fiore

Michael Fiore

Sound Recordist

Michelle Irving

Michelle Irving

Sound Editor

Delroy Johnson

Delroy Johnson

Sound Recordist

Luke Knecht

Luke Knecht

Sound Recordist

Stewart MacLean

Stewart MacLean

Sound Recordist

Daniel Pellerin

Daniel Pellerin

Sound Mixer

Daniel Samaan

Daniel Samaan

Sound Designer

Chantel Anais

Chantel Anais

Assistant Music Supervisor

Everton Lewis Jr.

Everton Lewis Jr.

Music Supervisor

Matt Sullivan

Matt Sullivan

Music Consultant

Nicholas Jennings

Nicholas Jennings

Music Consultant

Klive Walker

Klive Walker

Music Consultant

Visual Effects

Josh Kaplan

Josh Kaplan

Visual Effects

Camera

Scott Burton

Scott Burton

Additional Camera

Steve Field

Steve Field

Additional Camera

Tom Pittinger

Tom Pittinger

Additional Camera

Ryan Rodrigues

Ryan Rodrigues

Assistant Camera

Daniel Tahmizian

Daniel Tahmizian

Assistant Camera

Ash Tailor

Ash Tailor

Assistant Camera

Lighting

Not currently known.

Art Department

Chelsea Attong

Chelsea Attong

Art Direction

Stephanie Hanson

Stephanie Hanson

Art Department Assistant

John Singer

John Singer

Storyboard Artist

Other Crew

Keenan Lynch

Keenan Lynch

Cinematography

Kiarash Sadigh

Kiarash Sadigh

Cinematography

Kevin Shak

Kevin Shak

Post Production Supervisor

Marlon McIntyre

Marlon McIntyre

Transportation Coordinator

Devon Searle

Devon Searle

Translator

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