Divorced radio personality Alan Partridge lives in a travel tavern and presents the early-morning show on Radio Norwich. After viewing a five-bedroom house with his P.A., Lynne, Alan has a meeting with the BBC chief commissioner to determine if he is to be given a second series.

When Alan is told he must sack his entire staff to stay afloat, he diverts himself by spending the day with flirtatious receptionist Jill.

Just as he is ready to be the presenter of a boating promotional video, Alan manages to insult Norfolk's farmers on his radio show.

Since Alan is the only weekend guest at the hotel, the manager of the Linton Travel Tavern decides to close it for renovations.

Alan creates a Sunday-afternoon version of his radio show, inviting some executives from Irish TV to witness the production at the travel tavern.

New developments at the BBC give Alan hope that he may be able to return to TV.